Conversations with High Performers

In having conversations with our top customers, it became apparent that you all are high performers. You not only value your performance in the gym, but also want to be the best in all aspects of life, from family to career to hobbies.

Greatness is a non-negotiable.

You eat right. You train. You prioritize sleep. With those pillars dialed in, supplementation can make a difference and keep you at the top of your game.

So, what do high performers take?

First, creatine is a must. Not only does it enhance performance and help to build and retain muscle, it supports cognitive health.

Electrolytes are also part of your arsenal, but not all electrolytes are create equal. Some of you take LMNT, which is a great product. Those of you who want a two-in-one electrolyte + creatine product take Performance Hydration.

One hundred percent of the customers we talked to take Flow Pro. It’s the product that first attracted them to Cerus Performance. Why? Because they participate in high-intensity training like running, MMA, and CrossFit and compete in races, Hyrox, CrossFit throw downs and more. Our customers are in tune with their bodies and feel the benefits of Flow Pro - increased VO2 Max, the ability to push harder, control breathing and recover faster between efforts.

Of course, whey protein is also a must. Brands vary here, but there is an emphasis on the cleanest varieties, many not only made with grass-fed whey but also with added, beneficial ingredients like antioxidants.

Because our customers need to stay sharp all day, from the gym to the office, many take a nootropic to enhance cognition. In this realm, Focus is a favorite for staying locked in.

Sleep is essential, but there’s a desire to avoid melatonin. Many take REM and several people reported always being on a quest for a new sleep aid. They know sleep is the key to recovery and crushing the next day.

The point is this: supplementation isn’t a magic bullet, but if you have nutrition and exercise dialed in, the right supplements can give you an edge. The caveat here is they must not only be effective but they must be clean. Just like the fact that exercise can’t overcome a bad diet, supplements won’t overcome a bad lifestyle. But, high performers know that.

And we love empowering high performers, naturally.