Our Story


We are obsessed with natural products, a fixation that began when I became aware of the issues many people were having due to the mass-marketed, chemical and caffeine-laden pre-workouts they were taking. 

As a former collegiate football player, CrossFit Games veteran and Olympic lifting athlete, I have always been hyper-aware of what I put in my body and how it affects my performance and recovery. Now, I am consumed with creating ultra-clean, effective supplements that will disrupt the market. 

Before creating our first product, we spent six months hearing out family, friends and athletes we’ve met over the years about their struggles and then we tested formulas to make sure we could deliver blends that allowed them to perform at their highest potential, push past barriers, sleep deeper, focus more clearly and enjoy better health. 

By utilizing the multitude of proven nootropics, adaptogens, mushrooms, herbs and barks that have been used for generations, we are bridging the gap between performance and health. 


Jeff Evans